Online social network is nothing new to Chinese internet users. Never to mention those Western-originated SNS, like Facebook, Myspace or Twitter, Chinese develop their kind of own, but more close to clone ones. The first SNS in China is UUzone (www.uuzone.com), which might be ending up soon according to it official Web release days ago. Xiaonei (www.xiaonei.com) is another successful one, which targets college students. And now, Kaixin (www.kaixin001.com) is a 10-month-old newly emerging SNS in China and is still growing fast.

I registered in kaixinwang last August, three months after the launch of the network. Honestly, I am a very frequent user, staying on this particularly Web site about 45 minutes a day in average. That is a big amount of time, isn’t it?

Kaixinwang is a largest growing China-based, Facebook-clone social networking site. Research show that kaixinwang amassed a staggering 7.5 million users in the first 5 months since it launched in May 2008. The site tripled Twitter’s traffic reach in the month of September alone and is currently the 250th most popular site on Alexa worldwide.

Yes, I found a very interesting research topic. I got a lot more to explore.

Following are some related articles:

http://www.techcrunch.com/2008/10/16/kaixin001-chinas-apple-of-social-networks/

http://chinayouren.com/eng/2008/11/whats-up-with-all-the-chinese-facebooks/

http://www.danwei.org/internet/sexy_social_networking_in_chin.php

http://www.chinatechnews.com/2007/11/12/6082-online-social-networking-in-china-just-listen/

 

I am currently working on my thesis. It is about cultural influence on visual reflection of advertising appeals across China and the United States.  Eighteen advertising appeals which are categorized under three of Hofstede’s cultural dimensions will be examined in the present study.

It is going well so far. Hopefully, I can have all the data by the end of February. I am exited and curious about the results.